When It Comes To Results, Nothing Beats Direct Mail.
We offer all inclusive services that include printing, design, and distribution of your mail piece... typically for half the cost of anyone else.
The Experts in Shared Mail
We Specialize in affordable yet efficient direct mail. Our Unique shared mail services allow our clients to reach more homes at a fraction of the cost. Our mail service is designed to meet the marketing needs while maintaining a stand-alone look and feel.
Our Shared Mail
Our take on shared mail creates the illusion that your mail piece was mailed all by itself and doesnt share any space or affiliation with any other business. You get all the benefits of solo mail marketing for less than half the cost.
Doesn't share creative space, preserving brand integrity.
Larger ad space utilizing 100% of postcard; front and back.
Premium quality paper stock, full color, gloss, with bleeds.
Appearance you sent mail with its own postage; without paying postage.
Traditional Shared Mail
Traditional shared mail typically combines 10 to 18 business advertisments on 9x12 postcard. While budget friendly, this takes attention away from any one business on the card, diminishing returns of the marketing.
Typically seen as junk mail.
Small advertising space; only on one side of card.
Unsavory businesses on card together, potentially damaging brand reputation.
Poor marketing returns compared to stand alone mail.
CASE STUDY #1
Maximizing Marketing ROI — A Solar Company’s Shift to Shared Mail Campaigns
The Challenge:
A leading solar energy company faced a significant challenge with its marketing strategy. They relied heavily on solo direct mail campaigns, investing $28,000 monthly to reach potential customers. Despite the high costs, the company experienced low conversion rates, resulting in an unsustainable return on investment (ROI).
The Strategy Shift:
Seeking a more cost-effective approach, the solar company pivoted to using Free-Standing Inserts (FSIs) as part of a shared mail campaign. This allowed them to distribute promotional materials alongside other businesses, drastically cutting their mailing expenses.
Key changes included:
- Transition from solo direct mail to FSIs in shared mail.- Cost per mailer reduced by 57%.- Ability to double the number of mailers sent monthly.
The Results:
The strategic switch delivered impressive outcomes:Cost Savings - Monthly marketing costs dropped by approximately $4,000.Increased Reach - The company doubled the volume of mailers sent without exceeding their original budget.Boosted Performance - Doubling the outreach led to significantly higher engagement and conversions, effectively doubling marketing performance.
Conclusion:
This case study highlights the power of rethinking marketing strategies. By transitioning from expensive solo direct mail to cost-efficient FSIs in shared mail campaigns, the solar company not only slashed costs but also expanded its reach and improved its overall marketing results. This approach demonstrates how businesses can optimize traditional marketing channels for modern-day success.
CASE STUDY #2
Boosting Bookings By Switching From 9x12 To Free-Standing Inserts
The Challenge:
The cleaning service initially relied on traditional shared mail through 9x12 postcards, sharing space with 14 other local businesses. While this method helped keep costs down compared to solo mailers, the limited space (a small ad on one side of the card) restricted their ability to convey their value proposition, highlight their services, and differentiate themselves. The return on investment was low, making it difficult to justify ongoing campaigns.
The Strategy Shift:
After reevaluating their marketing approach, the cleaning service switched to using shared mail Free-Standing Inserts (FSIs). This approach still leveraged the cost benefits of shared mail but allowed them to occupy an entire two-sided flyer, giving them full control over the design, messaging, and service promotions.
Key changes included:
Full-Page Design: The cleaning service designed a bright, inviting flyer showcasing their top services, a limited-time discount, and a clear call to action.Front Side: Featured a clean, fresh home image with a headline emphasizing affordability, convenience, and reliability.Back Side: Included a $25 off first-time cleaning coupon, a QR code for easy online booking, and a list of services (deep cleans, recurring maintenance, move-in/move-out cleans, etc.).Targeted Distribution: The FSIs were distributed through the same shared mail network, reaching their desired local audience of busy homeowners and small businesses.
The Results:
Lower Costs: Free standing inserts cost 60% less than solo mail campaigns while delivering a larger, more customizable format.Higher Engagement: The full-page design drew more attention, leading to a 45% increase in inquiries and online bookings.Improved Conversions: The special offer and clearer messaging boosted booking rates by 30%, contributing to a 20% increase in monthly revenue.
Conclusion:
By switching from traditional 9x12 shared mail to free-standing inserts, the cleaning service maintained their budget-friendly approach while dramatically improving visibility and conversions. This shift empowered them to control their messaging, highlight their professional, trustworthy brand, and ultimately achieve better marketing results.
FAQ's
How much do free-standing inserts cost compared to solo mail or shared postcards?
Our free-standing inserts are significantly more affordable than solo mailers, often costing 60-80% less. While shared postcards provide a small ad space, free-standing inserts give you a full flyer for a similar price point.
What is the minimum quantity required for a campaign, and how many households will the inserts reach?
Our minimum order starts at 10,000 households, ensuring you get broad reach while keeping costs manageable. Campaigns typically range from 10,000 to 100,000+ households.
What size and format options are available for free-standing inserts?
We offer a range of sizes starting from 6x9 postcards up to full-page inserts (8.5x11 or larger). We also accommodate sizes such as 5x9, 4x11, and other unique dimensions for businesses looking to stand out. Additionally, we provide folded brochures (e.g., bi-fold or tri-fold) for those who want to include more detailed information or multiple offers in a compact, engaging format.
Can I design our own insert, or do you offer design services?
Both options are available. You’re welcome to provide your own design, or our professional design team can create a high-impact insert for you.
What are the design limitations (e.g., colors, paper type, double-sided)?
Our free-standing inserts support full-color, double-sided designs on quality paper stock. We also offer premium finishes like glossy coatings or thicker card stock for an even more professional look.
How long does it take from design approval to mailing?
Production and delivery usually take about 2-4 weeks from final design approval.